Call scripts aren’t about being robotic—they’re about being prepared. When you know your structure, you can give your attention to listening instead of scrambling for the right words. These examples cover the scenarios you’ll actually encounter.
Example 1: Post-proposal call (client is warm)
The client opened your proposal but hasn’t responded. You know because Waco sent you a notification.
You: Hi [Name], it’s [Your name]. I wanted to follow up on the [project] proposal—do you have a couple minutes?
Client: Sure, yeah.
You: I just wanted to make sure everything made sense. Was there anything in there you wanted to walk through?
Client: I’ve been looking it over—it looks pretty good. I’m just not sure about [specific section].
You: That’s helpful—let me address that directly. [Explanation.] Does that change how you’re thinking about it?
Example 2: Post-silence call (client has gone quiet)
You: Hi [Name], it’s [Your name]—calling about [project]. I haven’t heard back and just want to make sure I haven’t lost you. Do you have two minutes?
Client: Oh, yeah—sorry, things have been hectic.
You: No worries at all. Is [project] still something you’re working toward, or have priorities shifted?
Client: Still interested, just delayed.
You: Totally fine. I have capacity starting [date]—would it make sense to reconnect that week and pick this back up?
“Is this still something you’re working toward?” is one of the most useful questions in a follow-up call. It’s honest, respects their time, and opens up whatever is actually blocking progress.
Example 3: Budget objection call
You: Hi [Name]—thanks for being upfront in your email. I wanted to connect quickly to make sure I understand what you’re working with. Do you have 10 minutes?
Client: Sure.
You: You mentioned the budget feels tight. Can you tell me more about where the number needs to land for this to work?
Client: We were hoping for something closer to [lower number].
You: Got it. I have two options I can offer at that level: [Option A—reduced scope], or [Option B—phased delivery]. Would either of those fit better?
Example 4: Verbal yes, now stalled
You: Hi [Name]—we talked last week and you said you were ready to move forward. I just want to confirm next steps. Is now a good time?
Client: Yeah, I meant to get back to you—things got busy.
You: No problem. I can send the contract today. Once that’s signed, I’ll lock in your start date. Does that work, or is there something else you need from me first?
What all good examples have in common
These calls all share the same DNA: they open without apology, ask the one question that matters, handle the real concern, and close with a specific action. No hemming and hawing, no vague “let me know what you think.”
If you track proposal activity with Waco, you also know when clients are actively engaging with your documents—which tells you the best moment to make the call rather than guessing.
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