Better Proposals built its reputation on one thing: proposals that look significantly better than what other tools produce. That focus shows throughout the product — the templates are polished, the editor handles design details that other tools ignore, and the client-facing experience is genuinely impressive. Whether that design quality is worth paying for depends on whether your proposals are doing aesthetic work alongside their practical purpose.
Plan breakdown
Starter — $19/month ($15/month annually)
The Starter plan includes:
- 10 proposals per month
- All template access
- Basic analytics (opens, time spent, device)
- E-signature
- Online payment integration
- One user
For a freelancer sending fewer than 10 proposals per month, Starter covers the core workflow. The proposal cap is the main limitation — if you send more than 10 in a given month, you’ll need to upgrade or hold proposals until the next cycle.
Premium — $29/month ($23/month annually)
Premium removes the proposal cap, adds up to 5 users, and includes more advanced tracking features. For most active freelancers, Premium is the practical plan. The per-user expansion is useful for freelancers who work with a business partner or assistant who also needs to send proposals.
Enterprise — $49/month ($39/month annually)
Enterprise adds white-labeling (removes Better Proposals branding from the client-facing experience), priority support, API access, and custom domain for the proposal link. For freelancers who present proposals as coming directly from their brand rather than through a third-party tool, white-labeling is worth the price difference.
The template library
Better Proposals’ template library is the strongest single argument for the tool. The templates span industries — web design, marketing, development, photography, consulting, video production — and each is designed with real attention to visual hierarchy. The sections flow logically, the typography choices are considered, and the default color palettes work well without customization.
The editor lets you customize sections, reorder content, adjust colors, and embed media. It’s more flexible than a form-based editor but doesn’t require design skill to use effectively.
A proposal that looks professional signals that the work will be professional. Clients who receive visually polished, clearly organized proposals before a project begins are making a judgment about the quality of what they’re about to buy. Design does sales work.
Tracking capabilities
Better Proposals includes meaningful tracking: you see when a proposal is opened, total time spent viewing it, device used, and whether the proposal was accepted or declined. The time-on-page data is aggregated — you get total viewing time, not section-by-section breakdown on the Starter plan.
The Premium and Enterprise plans add more detailed analytics, including notification options and more granular view data.
This tracking is genuinely useful. Knowing that a client spent 12 minutes on your proposal is actionable. If they opened it once for 45 seconds and went quiet, that signals something different than if they opened it three times and spent time on each section.
Better Proposals vs. Waco3
The two tools prioritize different things. Better Proposals prioritizes design quality and template selection. Waco3 prioritizes tracking depth and the proposal-to-invoice workflow.
On design, Better Proposals has the edge. The templates are more varied and more polished, and the editor gives more aesthetic control.
On tracking, Waco3 goes deeper. Section-level analytics — seeing specifically which parts of your proposal held the client’s attention — go beyond what Better Proposals provides at the base level. Waco3 also integrates invoicing more tightly, so the path from approved proposal to first invoice is more direct.
If you’re a creative freelancer whose proposals are part of the brand impression you’re making, Better Proposals may be the right tool. If you want more analytical signal on client behavior before they respond, Waco3’s tracking depth is the differentiator.
Is it worth the price?
The value calculation depends on how central proposals are to your business. A freelancer sending 3–4 proposals per month at average project values of $2,000+ needs to close one extra project per year for the annual plan to pay for itself. That math is usually easy to make work if you believe better-looking proposals influence close rates.
The honest caution: better design won’t fix a weak value proposition or mismatched prospect. The best-looking proposal still loses to a competitor with a clearer offer for the client’s specific problem.
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